Breathing shoes

GEOX a kind of new type of shoes called - "breathing shoes", being more and more consumers around the world. Own the products of the Italian patent GEOX Group, directly or indirectly, in 52 countries, led more than 5,000 employees, annual GEOX "breathing shoes" six million pairs of output value over 200 million euros, the Italian shoe industry among the best first place, and among the top 8 kind in the world industry, the past 10 years the Italian model of corporate success.Invention GEOX "breathing shoes" technology GEOX Group President Mr. Cato, known as a pioneering contribution to the Italian genius of entrepreneurs.

As we all know, the footwear industry is the world-famous tradition of the Italian industry, is also very competitive industry.GEOX How can a meteoric rise, in just seven years of creating a spectacular performance, as the world's new generation of shoe-making industry, an important role? Recently, the reporter interviewed Bolaikatuo president.

GEOX Shoes Group and successful birth of the founder of Bolaikatuo with his close personal experience. Mario has just 50 on?Bolaikatuo president, was born in north-eastern Italy Telaiweizuo, there is the most concentrated areas of Italian small and medium enterprises. Mario? Bolaikatuo wealthy family, his parents and grandparents management of agriculture and wine industry, producing a variety of wine his family enterprises, some of them renowned Italian and foreign brands. Bolaikatuo father's footsteps after graduation, the family business. Unique spirit of enterprise in the local under the influence of growing up Bolaikatuo, with a new generation of entrepreneurial ingenuity and vision, not content only to defend his father Foundation, seeks to forge ahead.

Early 90s of last century, a trip to the United States experience and knowledge, inspiration, and led him to decide to conduct a new adventure and try. Mr. Bolaikatuo that wine to the United States was originally a joint venture to discuss the issue, one day, when he was visiting in New York, see some tourists because of shoes and cover their tired feet and painful scene, causing him food for thought, whether he wants to play in the soles hole and through an advanced technology to solve this problem, so lace gives comfort and health. Bolaikatuo will soon pay for their own ideas in action. He chose polyvinyl fluoride as raw material, and several like-minded friends, for a full three years of testing, finally succeeded in developing a waterproof breathable membrane to achieve the "Let shoes will breathe," the dream. The technology is the core of the patent, the breathable waterproof membrane with a pore as a "chip" embedded in the soles up and down with a vent within the pore size of the film within the sweat of the hot shoe can smoothly discharge, at the same time just to stop the infiltration of water outside, waterproof breathable so close got the magical effects. GEOX "breathing shoes" really extraordinary, and this is a revolutionary invention, it solves the rubber sole and waterproof plastic bottom is not airtight and waterproof breathable leather bottom problem. This waterproof breathable membrane durable and withstand rigorous tests, that is, children shoes, 100 000 steps, adult immersion friction shoes 200 000 step walk, the same waterproof breathable performance.

In the interview, Mr. Bolaikatuo not help but recall the early days of hardship. He said that beginning, the advantages of this shoe unknown, many shoe companies do not accept his patent. So he decided to start their own shoe factory. Amazingly, only seven years, only 5 individuals initially rapid development and growth of small plants into an international conglomerate. Now, this unique "breathing shoes" of new technology patent has been widespread international recognition, GEOX brand has worldwide design, production and sales.

Speaking of success, Bolaikatuo said the new technology and new ideas is the key to open the door to success.Economic globalization and the challenges companies face the shock of life, technology is the key to success.GEOX The name is also quite innovative, which, GEO from the Greek word "land", which means people are at the foot of the earth; to X "X" as a technical symbol. GEOX DNA enterprises born in the "comfort and health of people," the new idea, GEOX shoes surprise move that is breathing new technologies, new ideas and vivid example.

The past two years, GEOX Group research and development centers and several leading universities to conduct experiments, made new important research results: first, the shoulder with "ventilation devices" and breathable rain jacket; 2 is sole construct more complex, strength more breathable shoes. Currently these "breathing" of GEOX new products have been popular over the world. Meanwhile, GEOX Group Note keeping up with fashion trends, often to adjust and update products, integrated market network analysis, quantitative development. Zailiao Jie and Monitoring the follow-climatic conditions, different Guojiarendi feet Characteristic in the bases, GEOX new technology with fashion style and health for the perfect combination of style and color range, and Buduan introduce new.