Puma said, the second half of next year, will use the new packaging, sports shoes will be packed in reusable shoe bag, the move will save 8,500 tons of paper, Xiang Dangyu more than 1,400 adult elephants weight.
The company also said the change means that the production process can save energy, water 60%, and as more portable package will reduce the transport of carbon emissions.
However, Puma CEO Zeitz (Jochen Zeitz), told Reuters the new packaging will not allow companies to save costs.
He said: "First of all, we do not expect cost savings in this way. The short term and may even have a negative effect, when the long-term operation, should be able to save costs."
Zeitz said: "Sustainable development is absolutely necessary, our business should be held accountable. We can not always wait for government orders. Enterprises should take the lead, we hope to become one of the pioneers."
Well-known sports brand Puma fashion and design companies, launched a new shoe with this package. Over the past few sports shoes carton packaging would like to add fabric or paper shopping bag habit, this new packaging will be integrated into shopping bags and shoe boxes together. Designer puma shoes removed the external and internal support tissue paper wrapped ball of paper, reducing the size of a shoebox will be 35%, effectively reaching package designed to be energy saving.
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